THE SCALE



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Object /ɒb.dʒɪkt/
Noun, thing.




1.  All things concrete, perceptible by sight or touch  : perception of objects.

2.  Solid thing considered as whole, manufactured by humans intended
for a specific use : a lamp is an object.

3.  Something defined by its use, value,
or something of a diverse nature, used for decorative purposes, as a collector’s item, etc. : toiletries.

4.  Inert thing, without thought, will, or rights, as opposed to a human being : we are treated  like objects.

5.  Something or someone that motivates a thought, feeling, or action: he is the object of fierce jealousy. His anger is misplaced.

 
The medium of communication of the publication
Scale /skeɪl/
Noun, measure.



1. A set of numbers, amounts,etc., used to measure or compare the level of something : the centigrade ; the fahrenheit scale.

2.  The relation between the real size of something and its size on a map, model, or diagram : a scale of 1:50,000.

3.  A device for weighing things or people : kitchen, bathroom scales.

4.  A set of notes played or sung in order, going up or down : the scale of G major.


The title of the publication




Hour /ˈaʊər/
Noun, time.








1.  A period of 60 minutes.

2.  The period of time when a special activity happens or  when a shop or public building is open : lunch hours, office hours

3.  A particular time during the day or night : early hour.

4.  An hour can be the distance you can travel in 60 minutes.



The 1st unit of measurement of the publication