Object /ɒb.dʒɪkt/
Noun, thing.
1. All things concrete, perceptible by sight or touch : perception of objects.
2. Solid thing considered as whole, manufactured by humans intended
for a specific use : a lamp is an object.
3. Something defined by its use, value,
or something of a diverse nature, used for decorative purposes, as a collector’s item, etc. : toiletries.
4. Inert thing, without thought, will, or rights, as opposed to a human being : we are treated like objects.
5. Something or someone that motivates a thought, feeling, or action: he is the object of fierce jealousy. His anger is misplaced.
The medium of communication of the publication
Scale /skeɪl/
Noun, measure.
1. A set of numbers, amounts,etc., used to measure or compare the level of something : the centigrade ; the fahrenheit scale.
2. The relation between the real size of something and its size on a map, model, or diagram : a scale of 1:50,000.
3. A device for weighing things or people : kitchen, bathroom scales.
4. A set of notes played or sung in order, going up or down : the scale of G major.
The title of the publication
Hour /ˈaʊər/
Noun, time.
1. A period of 60 minutes.
2. The period of time when a special activity happens or when a shop or public building is open : lunch hours, office hours
3. A particular time during the day or night : early hour.
4. An hour can be the distance you can travel in 60 minutes.
The 1st unit of measurement of the publication